Things We Don't Say - Craft Beer for Mental Health Initiative Announced

Graphic for Things We Dont Say - Craft Beer for Mental Health

Things We Don't Say is a beer that will be coming out in May with several breweries throughout the country participating to benefit a very important cause - mental health.  I'm going to copy directly from Will County Brewing's Facebook post, because it sums it up perfectly.

The THINGS WE DON’T SAY: Craft Beer For Mental Health project was created to help shift how we approach mental health by encouraging people to talk about their experiences and feelings, both good and bad, and to demonstrate the importance of asking for help when we need it.

THINGS WE DON’T SAY: Craft Beer For Mental Health is a call to empower breweries from around the globe to use their platforms to stand up for those who suffer in silence with their mental health, be it with anxiety, depression, or other mental illness.

Named after Hope For The Day’s flagship mental health education curriculum, THINGS WE DON’T SAY: Craft Beer For Mental Health is a 6% IPA being released in May 2021, in conjunction with Hope For The Day’s Shake The Stigma awareness campaign for Mental Health Month 2021.

This is an effort among the Craft Beer community and its supporters to encourage everyone to start the conversation about their mental health, take the time to GET EDUCATED WITH HOPE FOR THE DAY, and to bring attention to the available mental health services in our local areas, which can be found using the Hope For The Day Resource Compass located at

A portion of the proceeds from sales will be donated to help support Hope For The Day’s proactive suicide prevention and mental health education programming.

Ale Trail breweries that are currently signed up to participate in this initiative are Pollyanna Brewing Company, Alter Brewing Company, Miskatonic Brewing Company, Nik & Ivy Brewing Company, and Will County Brewing Company.  Breweries are still signing up, and we plan to update this information as we learn more.

For more information, please visit

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